xfire.live
Discovery & Tickets
The public front end. Where fans find shows, get pre-sale codes, and join the list.
━━ Who, what, why
We put
the show on.
xfire.live is the public face of XFP Concerts Ltd — a UK concert promoter, artist management and touring company. Founded in 2019, we put on hundreds of live music events a year across England, Scotland, Wales and Northern Ireland.
0
Founded
0K+
Thousand SLMA votes (2024)
0+
UK venues promoted
0+
Events per year
━━ 2019 → Today
A grassroots
rebellion.
XFP began life in 2019 as a grassroots concert promotions company in Scotland — set up by Ross Coutts and Stewart Douglas to run shows for a collective of musicians disenchanted with the legacy music industry.
Powered by their marketing and music industry experience, XFP has grown exponentially. Today we're a fully national concert promoter staging hundreds of events per year across the UK and Northern Ireland — from 100-capacity showcase nights to arena shows and festivals.
In 2024 we launched the Scottish Live Music Awards with Go Radio, garnering over 84,000 votes across 14 categories — celebrating the best live talent in Scotland.
━━ Iconic Rooms
The venues
we call home.
- Barrowland Ballroom · Glasgow
- Usher Hall · Edinburgh
- O2 Academy · Glasgow
- Aberdeen Music Hall
- The 100 Club · London
- P&J Live Arena · Aberdeen
- Helix Park · Falkirk
- Oran Mor · Glasgow
- Sneaky Pete's · Edinburgh
- McChuills · Glasgow
- McDiarmid Park · Perth
- The Belfast Barge · Belfast
━━ Our Brands
Four brands.
One mission.
XFP Live
Promotion & Touring
The concert promotions and touring arm. Hundreds of shows a year across the UK and Northern Ireland.
SLMA
Scottish Live Music Awards
Our flagship awards programme with Go Radio. 84,000+ votes in year one.
XFP Speaks
Industry Speaking
Talks, panels and consultancy for venues, festivals and the wider music industry.
━━ Frequently Asked
Quick
Answers.
What does xfire.live do?
+
We're the public discovery and ticketing front end for XFP Concerts Ltd — a UK concert promoter, artist management and touring company. We promote hundreds of live music events per year, from 100-capacity grassroots showcases to arena tours and festival headliners across England, Scotland, Wales and Northern Ireland.
When was XFP founded?
+
XFP Concerts Ltd was founded in 2019 in Scotland by Ross Coutts and Stewart Douglas. We started as a grassroots concert promotions company set up to run shows for a collective of musicians disenchanted with the legacy music industry.
What genres do you promote?
+
Everything — pop spectacles, ska anthems, electronic nights, classical reimagined, indie, folk, rap and grime. We don't believe in single-genre lanes; we believe in great live shows.
Where do you put on shows?
+
Across the UK. Iconic venues we've called home include Barrowland Ballroom (Glasgow), Usher Hall (Edinburgh), O2 Academy Glasgow, Aberdeen Music Hall, The 100 Club London, Helix Park (Falkirk) and P&J Live Arena (Aberdeen).
What are the Scottish Live Music Awards?
+
The Scottish Live Music Awards (SLMA) is our flagship awards programme, launched in 2024 in partnership with Go Radio. Over 84,000 votes were cast across 14 categories in the first year, celebrating the best live talent in Scotland.
How do I get a pre-sale code?
+
Join the xfire.live mailing list — subscribers get tickets 24 hours before public release, plus invites to secret shows and weekly gig picks. No spam, no algorithm.